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What is a landing page?

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A landing page  is a standalone web page that a person "lands" on after clicking through from an email, ad, or other digital location. Every content strategy should include the use of landing pages to convert more traffic and increase conversions. Once a user is on your landing page, they are encouraged to take an action, such as joining your list or buying your products. If the user takes the specific desired action, then your landing page has succeeded in getting them to convert. Typically, landing pages only encourage their users to take one such action, like to fill out the custom signing up form on the page. Why? It’s because of what researchers call the “paradox of choice.” In simple terms, that means that the more options you give people, the harder it is for them to make a decision and act. Imagine you're offering a free ebook. But on your landing page, you also invite your users to visit your blog and buy a product and check out your social media channe...
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Why use WordStream’s Free Keyword Tool for keyword research?

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Keyword research is one of the first – and most crucial – steps in any search marketing campaign, organic or paid.  But most free keyword suggestion tools offer limited results and limited utility, especially when it comes to keyword research for PPC . To drive search engine traffic , whether through organic search or paid search advertisements, you need the right keywords, plus a process to expand your keyword lists over time. That’s where our free tool comes in. WordStream’s Free Keyword Tool gives you hundreds of relevant keyword results, plus additional, actionable information like competition level and estimated CPC, all for free!  It’s an awesome alternative to Google’s Keyword Planner. How does the Free Keyword Tool work? Just enter a keyword and then choose your industry and country (if desired). You’ll get a list of related keyword suggestions, including long-tail keyword variations, as well as their search volume on Google and Bing. You can also enter a website URL –...
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